Chris Dessi - Vice President zanox, Inc

Interesting write up regarding yet another browser for us to choose from. Is it information overload or filter failure?

Even though we write more and more. It's ironic that what we tend to write looks more like a vanity plate, than an old fashioned letter. The most powerful messages aren't full sentences at all - think of "I like Ike" When it comes to effective communication - short beats long. Always. Credibility is as important as philosophy. The words that we use, become our MO. Claims of being new and improved, (when they're not) is the kiss of death. Think of "new coke"....the best just got better??? Talk about "Jumping the shark"

We all know that if a sales pitch is way too over the top the product will fall through. Consumers can sniff out when something is just reused sameness packages as exciting newness. So how do we overcome a culture where Harvard multi-syllabic banter is trumped by text - like mono-syllabic?

Here are three tips to streamline your message

1. Tell people who you are or what you do
2. Say what you mean, and mean what you say
3. Consistency matters

This week on Geek Cast - Shawn Collins goes solo while Lisa Picarille was away running her Social Media Marketing Summit. As usual Shawn does a great job covering new and exciting topics in the Affiliate Marketing world. I would however love to hear more about international affiliate marketing programs on the show. Although I'm obviously biased an an employee of a multinational such as zanox, I also feel that with the economy experiencing the current swoon, that we should be looking overseas for additional affiliates, and advertisers.

What are you thoughts? Do you think we need to focus internationally to avoid the economic crunch? Or do you think we're just fine?

Let me know what you think?

Katie Couric asks Sarah Palin about her stance on abortion - specifically in the cases of incest and rape - and the "morning after" pill RU486.

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