Chris Dessi - Vice President zanox, Inc

Leading Online Marketing Company Aims to Raise Industry Standards with International Code of Behavior for Its Advertisers, Publishers and Service Providers Worldwide

NEW YORK--(BUSINESS WIRE)--zanox, a global leader in performance-based online marketing, today announced the company has released a comprehensive and detailed code of conduct for its global affiliate network as an industry measure toward establishing a rigorous benchmark for the affiliate marketing sector worldwide. Conceived as an industry-wide call to action, the zanox Code of Conduct will be implemented across the company's network including advertisers, publishers and service providers.

"As the market leader in Germany, where our headquarters is based, and a global player with more than one million sales partners worldwide, we feel we're in a position of special responsibility for the affiliate marketing sector," said Thomas Hessler, founder and CEO of ZANOX.de AG. "With the zanox Code of Conduct, we have the opportunity to promote effective quality standards and are proud to stand up for the entire industry."

The zanox Code of Conduct governs clear quality standards, content descriptions, technical functionality and sanctions for potential infringements in a way that is completely transparent to all participants. In order to develop the new Code of Conduct, zanox referenced numerous international standards such as the ICRA vocabulary, which was established by the Family Online Safety Institute (FOSI). Additionally, as zanox's global footprint spans more than 200 countries worldwide, the company also took into account the different national legal systems and privacy standards of its global target markets.

"zanox has been at the forefront of the online marketing revolution over the past eight years and recognizes the importance of complete transparency throughout the network," said Christopher Dessi, VP of Advertiser Sales, North America. "We're thrilled to be taking our dedication to quality standards to the next level and hope to set a positive example for our esteemed industry partners and colleagues."

Since the company's founding, zanox has been dedicated to promoting ethical practices and has taken measures to ensure compliance to its code of behavior, including continuously developing and implementing abuse prevention systems. In addition, zanox created a third-party legal framework and established an internal zanox NetworkWatch team to consistently monitor all activity within their extensive global network 24 hours a day.

About zanox

zanox is the market leader for performance-based multichannel commerce and provides a global platform for efficiently marketing products and services on the Internet. zanox's online marketing services include affiliate marketing and search engine management as well as email marketing and customer loyalty programs.

zanox was founded in 2000 by CEOs Thomas Hessler, Heiko Rauch and Jens Hewald and employs more than 350 people. Headquartered in Berlin, zanox operates offices in the United States, UK, Netherlands, Italy, Spain, France, Poland, Scandinavia and China. More than 2,000 prestigious international companies across the business sectors - TIMES, Travel, Retail & Shopping, as well as Financial Services - utilize the zanox network.

Since 2007, zanox has been part of the Axel Springer and PubliGroupe. Axel Springer is Germany's biggest newspaper publishing house and third-largest magazine publisher. PubliGroupe AG is an independent, internationally leading marketing, sales and service group for media and advertisers, supporting these in implementing their communication and media strategies with marketing and technology services.

NEW YORK - (Business Wire) zanox, a global leader in performance-based online marketing, today announced the company’s significant growth in the fiscal year 2007, including global revenue generation of more than 166 million EUR (261.8 million USD), across key sectors including the T.I.M.E.S. (Telecommunication, Internet, Media, Entertainment, Software), Travel, Retail & Shopping and Finance verticals. Overall, the Berlin-based provider of affiliate marketing experienced 55 percent company growth, surpassing industry averages of 33.2 percent for the online marketing sector (as reported in the PwC Global Entertainment and Media Outlook 2008-2012).

“zanox brings affiliate advertisers and publishers together on a global scale with an international footprint unrivaled by other ad networks,” said Christopher Dessi, Vice President of Advertiser Sales, North America. “We’ve made significant strides over the past year and are dedicated to growing the company’s U.S. presence with new customers, key partnerships and product upgrades throughout 2008.”

zanox’s corporate growth and increased revenue are credited to investments from German Axel Springer AG and Swiss PubliGroupe AG made in May 2007, which enabled the company to grow the number of subsidiaries as well as significantly expand it’s global reach to encompass more than one million sales partners in 200 countries. zanox currently employs 350 staff in total with 150 in Berlin and has offices in 25 other locations worldwide, including the China, France, Spain, Italy, UK and zanox U.S. headquarters in New York City.

“Since its inception almost a decade ago, zanox has continually evolved with the online marketing landscape with an ultimate goal of advancing the monetization of the Internet,” said Thomas Hessler, CEO of zanox. "Looking ahead, zanox will continue searching for new and innovative ways to provide maximum value to advertisers and publishers through further collaboration with our partners, and continuous expansion of the network through global alliances.”

Be sure to check out the zanox Web Services Contest 2008 which will award One Million Euro (roughly 1.57 million US Dollars) Venture Capital for the best business model based on the zanox Web services. Deadline for entry is September 30, 2008; open to registrants in the United States.

About zanox

zanox.de AG is the global leading provider for success orientated online marketing and offers global solutions for efficient commercialism of products and services in the Internet for advertiser and supports publisher in achieving sales out of their traffics. The portfolio of zanox contains tools for cooperation- and search engine marketing to build up a decommission system and reference marketing via email.

zanox was founded in 2000 by CEOs Thomas Hessler, Heiko Rauch and Jens Hewald and employs more than 350 people. Headquartered in Berlin zanox operates offices in USA, UK, Netherlands, Italy, Spain, France, Poland, Scandinavia and China. More than 2,000 prestigious international companies across the business sectors TIMES, Travel, Retail & Shopping as well as Financial Services utilize the zanox network.

Since 2007 Axel Springer holds 60% and PubliGroupe 40% of zanox. Axel Springer is Germany’s biggest newspaper publishing house and third-largest magazine publisher. PubliGroupe AG is an independent, internationally leading marketing, sales and service group for media and advertisers, supporting these in implementing their communication and media strategies with marketing and technology services.

zanox is the only global player that offers a Global Alliance Partnership. This cooperative approach to performance based online marketing is unique, and certainly not something that his common in the US. Most of our competition depend greatly on protecting their publisher base, seen by most as the Holy Grail of performance networks. Zanox takes a cooperative approach, and is able to woo larger brand advertisers by providing transparency, and offering global reach via their GAP partnerships worldwide. This unique platform allows zanox to easily penetrate international market by identifying, and cooperating with major competitors in each market. Zanox is the only performance based marketing network offering an indirect sales solution for third party cooperation with international ad networks. The GAP partnership offer participating networks exposure to advertisers and publishers in 30+ countries, 200 currencies and instant access to a portfolio of 200 international advertisers and campaigns. We've been successful in executing this partnership in the US, UK, Western Europe, Eastern Europe, South Africa, Asia, and Australia.