Chris Dessi - Vice President zanox, Inc

While I was out in San Jose for the Internet Retailer show, I spend some time with Zenith Optimedia. We had a great meeting discussing where AzoogleAds may fit into their media buys on behalf of a few different clients. The main theme of the conversation centered around what the media planners had to do in order to make working with Azoogleads make sense for their client. They were intrigued by the fact that everything we do as a company is performance driven.

What does that mean to your advertiser? Essentially what your looking at is a risk free endeavor (hard to believe, I know). But think about it, don't you agree that this is the direction all online advertising has been heading?

Back when I was at Mediaplex we were selling CPM to large agencies on behalf of their clients. This didn't work because the media buyers had to show ROI. This was difficult because they couldn't quantify an impression. There are numerous limitations to tracking impressions as we all know (caching etc). Then there was a move to CPC, and this too had it's limitations with click fraud etc. The natural progression has led us to CPA advertising, where the "A" can be anything that advertiser wishes it to be. It can be a lead, or it can be a sale. All we have to do is place a pixel on the confirmation page. This way we can track the conversion on behalf of the advertiser.

Sometimes this doesn't really work for an advertiser. Sometimes the advertiser may have too many SKU's, and working with us will only make sense if they are using us to drive leads for something promotional, like a sweepstakes.

Please feel free to call, or email me with questions/comments.

Best,
Chris
212 308 8509 x 3242
chris.dessi@azoogleads.com

While at Adtech, the SES show, as well as the Internet Retailer show, there was a recurring inquiry that I want to address. How can the advertiser optimize with no transparency into your network?

It's easy. AzoogleAd's proven methods will help you easily optimize your offer by passing of affiliate-id's. Within the URL string we simply enter the following details %%affiliate-id%%

Sub Affiliate-ID passing
AzoogleAds will send all affiliate and sub-affiliate information to be used by our advertisers to assess the Lifetime value of the user

We offer Consistency in optimization.
AzoogleAds can proactively optimize publishers based on reports

Plus, we can ensure that the most sesitive offers can be listed as Private Offers
Based on information shared from the advertiser AzoogleAds will create private offers for specific publishers to further optimize traffic.

So there you have it. Relatively simple way of getting around having optics into which specific affiliate is running your offer.

Continuity Programs continue to be some of the best performing offers on our CPA network. They are tailored to convert well, and due to the monthly cost to consumer, each advertiser that may have previously purchased media on a CPM, or CPC basis can now justify a certain amount of money (allowable aquisiton cost) to generate a conversion. They know that they can afford to do so because the quality of the conversions/sales that we generate is unsurpassed. Since the majority of these conversions are happening via search, we're finding that the advertisers churn rate is low, and therfore they can afford an attractive CPA to our affiliates/publishers.

Continuity Programs – Minimal upfront cost to register, coupled with a monthly subscription model.

Blockbuster
Netflix
Vistaprint
SunRocket
BMG/Columbia house
GE Money

Recently I've been tasked with working with more Branded advertisers, and we've had tremendous success. As a company we define "branded" as follows:

Any company the Executive team deems recognizable with critical mass of positive sentiment. The Executive team’s judgment should be in accord with our Board of Directors, Staff, Current and Prospective Clients.

Our current branded advertiser relationships are very strong, and growing daily.

Agencies (or Parent Companies)

Initiative Media
Bausch & Lomb

IAC
Bagsbuy.com
Shoebuy.com
LendingTree
Cursors
Zwinkys
Webfetti
Fun Cards
Smileys

Tranzact
Sirius
New York Times
Prudential

ZenithOptiMedia
HP Snapfish

Direct Relationships:
VistaprintBlockbusterFTD FlowersStamps.comScholastic – Disney and Dr. SeussColumbia House BMGKraft – GevaliaMonster.comSunRocketGE Money
Earthlink - PeoplePCOmaha SteaksWeb.comNetflixNutrisystemDoubleDay Entertainment –ITT

Recently we've singed contracts to be Blockbuster's Search Agency of Record for their search endeavors!

Finally getting settled back in New York where I've had some time to take inventory, and think about what a great show the Azoogleads team had in San Jose at Internet Retailer!

As the only pure performance based Ad Network that had a booth, we had lots of fun chatting with internet retailers about how we can help their online ad campaigns. It was great to discuss the differences between ourselves and Performics, Commission Junction, and the like.

I was especially excited because Netflix CEO Reed Hastings was attending and speaking! It was certainly a highlight since they're a client of mine.