Chris Dessi - Vice President zanox, Inc

After a lot of consideration, I finally competed in - an completed my first 10k. The New Castle 10k is a charity event held in my town (Chappaqua, NY). My wife, daugther and parents came out to cheer me on. It was really a great time. Afterward we met up with my brother, sister in law, and my two nieces for some brunch.

Next step is a half marathon held in July. Also, I'll be participating in a Father's Day 5miler in central park which should be fun as well. It's a fund raiser for colon cancer.

Another Ad:Tech in New York has come and gone (at the speed of light, as usual). It's Friday morning, and I'm still feeling the effects of a crazy few days, but I have to admit it...I LOVE this show. There's really nothing better than getting out there and selling. I eat it up. I love meeting new people at Ad:Tech, seeing familiar faces, and course I get a kick out of the sheer volume of people in attendance. This year was unprecedented. The numbers vary, but suffice to say...there were a LOT of people packing into that New York Hilton. I joked with a few colleagues that the families that were in town on vacation must have been horrified to see all of the meetings being conducted in the lounge, lobby, restaurants, and surrounding establishments. It got to be so crowded that I even took meetings standing in the lobby. Two of those meeting were with large partners (it's a good thing that I can also call them friends), and we all had a good laugh at it. "welcome to my office, please stand here" :-)

AzoogleAds generated sufficient buzz at the booth as we continue to grow and gain market share. We poised to have another break out year in 2008!

Some of the best fun happened after the show when an colleague and I shot our video for our iMedia Spot (keep an eye out for it)! I'm certainly not an actor, but Audrey Breheney one of our Sr. Affiliate Managers is an Actress as well as an industry pro, so she added a sense of professionalism that this cheesy sales guy just couldn't muster! It was a ton of fun, and we can't wait to get it out there!

Looking forward to hearing from everyone about how they felt Ad:tech was for them.

All the best!
Chris Dessi
Director of National Ad Sales

While I was out in San Jose for the Internet Retailer show, I spend some time with Zenith Optimedia. We had a great meeting discussing where AzoogleAds may fit into their media buys on behalf of a few different clients. The main theme of the conversation centered around what the media planners had to do in order to make working with Azoogleads make sense for their client. They were intrigued by the fact that everything we do as a company is performance driven.

What does that mean to your advertiser? Essentially what your looking at is a risk free endeavor (hard to believe, I know). But think about it, don't you agree that this is the direction all online advertising has been heading?

Back when I was at Mediaplex we were selling CPM to large agencies on behalf of their clients. This didn't work because the media buyers had to show ROI. This was difficult because they couldn't quantify an impression. There are numerous limitations to tracking impressions as we all know (caching etc). Then there was a move to CPC, and this too had it's limitations with click fraud etc. The natural progression has led us to CPA advertising, where the "A" can be anything that advertiser wishes it to be. It can be a lead, or it can be a sale. All we have to do is place a pixel on the confirmation page. This way we can track the conversion on behalf of the advertiser.

Sometimes this doesn't really work for an advertiser. Sometimes the advertiser may have too many SKU's, and working with us will only make sense if they are using us to drive leads for something promotional, like a sweepstakes.

Please feel free to call, or email me with questions/comments.

Best,
Chris
212 308 8509 x 3242
chris.dessi@azoogleads.com