Chris Dessi - Vice President zanox, Inc

While at Adtech, the SES show, as well as the Internet Retailer show, there was a recurring inquiry that I want to address. How can the advertiser optimize with no transparency into your network?

It's easy. AzoogleAd's proven methods will help you easily optimize your offer by passing of affiliate-id's. Within the URL string we simply enter the following details %%affiliate-id%%

Sub Affiliate-ID passing
AzoogleAds will send all affiliate and sub-affiliate information to be used by our advertisers to assess the Lifetime value of the user

We offer Consistency in optimization.
AzoogleAds can proactively optimize publishers based on reports

Plus, we can ensure that the most sesitive offers can be listed as Private Offers
Based on information shared from the advertiser AzoogleAds will create private offers for specific publishers to further optimize traffic.

So there you have it. Relatively simple way of getting around having optics into which specific affiliate is running your offer.