Chris Dessi - Vice President zanox, Inc

Everything counts. Everything adds up, or takes away. The details are everything. The world is filled with excuse makers. The top 10% are action oriented. This doesn't mean that your not afraid. The only question is do you act in spite of the fear? Or do you act anyway?

Losers always say "I wonder whether is will work"

Winners always say "How"?

How can I get from where I am - to where I want to go. How will lead to creativity, stimulation, and action.

Today take a moment to learn from others. Seek out an expert in their field, and ask questions. The future belongs to the risk takers. You can't make an adjustment until your in flight. Take some risk today. I am

Generation WE: The Movement Begins... from Generation We on Vimeo.

1 Mio EUR Contest Finalists: MindMeister
Posted by swa in Web Services Contest, October 29th, 2008
We want to introduce the finalists of the 1 Million Euro zanox Web Services Contest 2008 to the public. They made it out of ca. 150 to be invited to present their business model at the Finale of the 1 Mio EUR zanox Web Services Contest 2008.



MindMeister – Online Collaborative Mind Mapping

MindMeister (http://www.mindmeister.com) is the market-leading collaborative online mind mapping and ideation tool. Launched in May 2007, the site
had attracted more than 140,000 subscribed users since going live and won several prestigious awards.
MindMeister is at the forefront of Office 2.0, a trend of moving productivity tools online, which was initiated by Google with its well-established “Docs” suite. Such applications take advantage of the
possibilities of the Internet to allow for real-time collaboration of globally distributed users, just through a standard web browser.

MindMeister achieves this for the world of mind mapping, a fast-growing structural thinking and brainstorming technique even better fitted for collaborative use. MindMeisters benefits comprise
easy of use, online and offline availability, real-time-collaboration, and sharing. It innovates the way you take notes, brainstorm, or plan your projects. MindMeister – a solely browser-based software service – takes out the hassle of maintaining software installs for usage in organizations like schools or enterprises.

With its latest v3 release MindMeister introduces the concept of WikiMaps (a super-easy collaboration mode), an animated History View, much improved Task-Management, and its own file format.

When I was in college I remember sitting with my advisor/mentor Dr. LoPresto. He sat with me as we chatted about my career options. At the time I was graduating in a few months with a degree in Psychology. I had spent my Junior year studying in Leuven, Belgium, and I had the "business bug". While was in Belgium I took core business courses next to University of Chicago business students: and I was getting straight A's. Now what?

I remember vividly Dr, LoPresto asking me what I wanted to do: and I said "I don't know".

Not the best answer to give to the man that had helped to make my Senior year at Loyola College so special. He pushed back and asked me

"where were you for the first two years at Loyola?"
"Who did you spend time with?"
"Who did you learn from"?

I had no answer. At this moment it dawned on me. Did I make an effort to get to know everyone that could assist with my career decisions? Had I consulted with students that were studying Psychology? Had I exhausted all resources in the Psychology Department - or had I waited until the last minute for the reality of graduation to set in.

What had happened here?

I hadn't set Goals
I didn't get to know EVERYONE
I didn't listen

How can these lessons translate in business?

Dr. LoPreso helped me with many things that day. He helped to point out a few things I did wrong, but he also let me know what I did right. I was on the right path to business - but I had to cultivate that path. I couldn't just aimlessly wander into a business interview with an answer like "I don't know"....

Set Goals - know what you want, and go get it. I eventually realized I needed to further my business education before I could succeed after graduation. I applied to NYU, and went on to earn a MS in Direct Marketing
Get to know EVERYONE - I put myself out there, and didn't hide. I tried to get to know everyone I could, and I picked their brains. what did they do on a day to day basis? How did they get there? Did they love it? Since then I've cultivated a network of colleagues I can say are friends as well. Life's to short to use people as stepping stones. Who am I to say I'm better than anyone?
Listen - I shut my cocky mouth and started to listen. I realized I had so much to learn - and I still do. So I shut up and listen, and it will pay dividends.

Working with a performance based ad network can make you a superstar, or can get you in the hot seat quicker than you can say Vonage.

Here are a few tips that will help you as the advertiser get back into the control seat. Networks have a tendency to promise the moon, and deliver a hunk of cheese. Don't let this happen to you. Work closely with the right partner and you'll reap the rewards. Give up that control, and they will send you a bag full of useless leads that will kill your entire marketing budget. Be smart - understand your allowable acquisition and get in front of a few different networks. Ask lots of questions and insist on the following - and you'll be fine.

1. Demand full disclosure and transparency - If your brand is large enough they will offer it. If not, find a partner that will. You need the control of knowing where your ads are running.
2. Request certain hand selected publishers receive a higher payout (at the networks expense - reduced margin) to drive more volume.
A. Make sure payouts are listed privately - so you don't anger other publishers running the offer
3. Insist that the appropriate checks and balances are in place
A. List the number of leads you're willing to pay for in a set time frame - ie, if a publisher generates 2000 leads over the weekend, but you've capped the offer at 1000 leads - you're not held responsible - PUT THIS IN WRITING IN THE CONTRACT
4. Set weekly conference calls - If you think there's nothing to discuss, think again - something ALWAYS comes up
5. Don't be bullied into unfavorable payment terms - Networks are HIGHLY competitive, and they need your business.

Go get em!

Randy Pauch talked during his last public speaking appearance not about beating the "reaper" by living longer - but beating the reaper by living "better"... He advised the audience to find your PASSION.

I want to hear from others what you think your passion is?

I think I've found that passion in my family. My love for my daughter is indescribable. My love and respect for my wife - unsurpassable. I strive to be thought well of. I seek my passion, and I hope that you all do as well. I believe that passion is grounded in PEOPLE - and what they will think of you when your gone. Make a connection today. Talk to you cube mate about their family. Seek out that kind of passion, seek out that kind of love.

it's not the things we do in life that we regret - it's the things we do NOT.

Live well today.

I love to work hard.

I love it when there's a project that I'm so excited about that I pop out of bed with a spring in my step. It seems to be less and less common to hear people talking about how they love to work hard. I'm not talking about working 20 hours work days (read: working for face time and being completely inefficient). I'm talking about making a contribution - building something, giving back.

Remember when you first started to work and everything was a new and exciting experience? Remember how you were terrified to ask questions, but you were so humbled by the sheer volume of new information, you kept your mouth shut, listened, worked hard - an you LOVED EVERY MINUTE OF IT?

I think it's time we all started to work hard again.

Today - ask lots of questions - really listen to you colleagues - I mean really - REALLY listen, try to learn something, and WORK HARD.

HARD WORK DOESN'T KILL YOU - BOREDOM AND DISEASE DO

Recently I've had conversations where I've touted the power of a good continuity program. From Ringtones, to Dating offers, continuity is the name of the game. After a small initial sign up fee the user is then obligated to pay on a (usually) monthly basis to the advertiser.

4 Secrets to success of a continuity program

1. Charge for the first months membership after the first 7 to 14 days as a member
2. Allow for incentivized traffic on these offers
3. Analyze - Measure and quantify your allowable acquisition rate
4. REPEAT

Ask any sales person at a network what year they were founded, and chances are the answer will be in or around 2000. Back then it was like the wild west for networks. Affiliates were making fast money, and most networks were not regulated. This was a fun time for sure. What most fail to tell you is the offers that made them the most money back then, are most likely causing them, or have at some time caused them the biggest headaches today.

Top Revenue Generating offers that cause the biggest headaches for Networks

1. Ringtones = WHY? FTC crack down
Some networks got themselves into trouble when (after seeing the massive revenue generating power of ringtones, formed white label solutions with the providers) - BIG MISTAKE. When the FTC investigated the call to action ie, "sign up for a FREE ringtone" the networks were being held accountable for the misleading communication in conjunction with the ringtone provider. Yikes.

2. Incentive Offers = WHY? Quality issues
Incentivized offers themselves are fine, and generate some phenomenal leads for the right advertiser (continuity programs with credit cards - like Blockbuster) is a great example, but when a rookie sales person tells you to allow affiliates to incentivize your offer and there's no credit card transaction involved you'll have 10,000 leads in one day that will be totally useless. Would you pay for them? I didn't think so.

3. Email Offers = WHY? SPAM
Email converts very well for many advertisers. Back in 2000 with limited regulation publishers would spam consumers and collect handsomely from the networks. Many networks have since implemented solid stop- gaps, but man those SPAMMERS kill ya! Ask the network if you can provide an unsub lisk, or if they have a master unsub list. Also, have a from line, subject line, text and html version. To ensure some control - make sure you (the advertiser) can dictate when the publishers can drop the emails.

Each of these types of offers still generate an immense amount of revenue on networks, but take up a lot of time and effort to regulate. When investigating a partner for your next campaign, don't be afraid to ask the network how they address each of these issues. It will save you the headaches in the long run.

Interesting write up regarding yet another browser for us to choose from. Is it information overload or filter failure?

Even though we write more and more. It's ironic that what we tend to write looks more like a vanity plate, than an old fashioned letter. The most powerful messages aren't full sentences at all - think of "I like Ike" When it comes to effective communication - short beats long. Always. Credibility is as important as philosophy. The words that we use, become our MO. Claims of being new and improved, (when they're not) is the kiss of death. Think of "new coke"....the best just got better??? Talk about "Jumping the shark"

We all know that if a sales pitch is way too over the top the product will fall through. Consumers can sniff out when something is just reused sameness packages as exciting newness. So how do we overcome a culture where Harvard multi-syllabic banter is trumped by text - like mono-syllabic?

Here are three tips to streamline your message

1. Tell people who you are or what you do
2. Say what you mean, and mean what you say
3. Consistency matters

This week on Geek Cast - Shawn Collins goes solo while Lisa Picarille was away running her Social Media Marketing Summit. As usual Shawn does a great job covering new and exciting topics in the Affiliate Marketing world. I would however love to hear more about international affiliate marketing programs on the show. Although I'm obviously biased an an employee of a multinational such as zanox, I also feel that with the economy experiencing the current swoon, that we should be looking overseas for additional affiliates, and advertisers.

What are you thoughts? Do you think we need to focus internationally to avoid the economic crunch? Or do you think we're just fine?

Let me know what you think?

Katie Couric asks Sarah Palin about her stance on abortion - specifically in the cases of incest and rape - and the "morning after" pill RU486.

read more | digg story

Just when you thought the whole "I can see Russia from Alaska" thing couldn't get any funnier: it turns out that Sarah Palin has never seen Russia from Alaska. CNN's Tuchman went up to the part of Alaska from which you can actually see Russia, a remote island called Little Diomede. Turns out Palin has never been there.

read more | digg story

She has no idea what Hamas is or what their role in the Gaza Strip is. No idea. This person must not be allowed anywhere near the Oval Office. You must tell every voter in every swing state that we cannot make this kind of mistake.

read more | digg story

The title of this post was a tasty little tid-bit of advice from Gary V of winelibrary.tv fame. Gary blasted this perfectly thought provoking comment during his killer key note presentation at the Web2.0Expo in New York. The audience erupted. We were eating out of the palm of his hand.

I couldn't agree more with our friend Gary. How many hours do we waste in front of the ole' boob tube? How powerful would it be to your child's life if you spend that hour reading and playing with her, instead of watching TV? Or maybe we could (as Gary was alluding to) work on what our real passion is during that time? My passion is being a father. Being around my daughter heals me. My family is my life, and my passion. I don't want to be just a Dad. I want to be a Dadzilla! Be amazing at whatever it is you do. What's your passion?

And for the love of God, please stop watching f-ing Lost!

Over the past few months, a flood of clones has appeared, imitating and repurposing the "micro-blogging" concept popularized by the San Francisco-based social networking start-up. People generally use Twitter to post short status updates telling their friends via SMS what they're doing right this minute ("Reading Wired.com").

read more | digg story

Leading Online Marketing Company Aims to Raise Industry Standards with International Code of Behavior for Its Advertisers, Publishers and Service Providers Worldwide

NEW YORK--(BUSINESS WIRE)--zanox, a global leader in performance-based online marketing, today announced the company has released a comprehensive and detailed code of conduct for its global affiliate network as an industry measure toward establishing a rigorous benchmark for the affiliate marketing sector worldwide. Conceived as an industry-wide call to action, the zanox Code of Conduct will be implemented across the company's network including advertisers, publishers and service providers.

"As the market leader in Germany, where our headquarters is based, and a global player with more than one million sales partners worldwide, we feel we're in a position of special responsibility for the affiliate marketing sector," said Thomas Hessler, founder and CEO of ZANOX.de AG. "With the zanox Code of Conduct, we have the opportunity to promote effective quality standards and are proud to stand up for the entire industry."

The zanox Code of Conduct governs clear quality standards, content descriptions, technical functionality and sanctions for potential infringements in a way that is completely transparent to all participants. In order to develop the new Code of Conduct, zanox referenced numerous international standards such as the ICRA vocabulary, which was established by the Family Online Safety Institute (FOSI). Additionally, as zanox's global footprint spans more than 200 countries worldwide, the company also took into account the different national legal systems and privacy standards of its global target markets.

"zanox has been at the forefront of the online marketing revolution over the past eight years and recognizes the importance of complete transparency throughout the network," said Christopher Dessi, VP of Advertiser Sales, North America. "We're thrilled to be taking our dedication to quality standards to the next level and hope to set a positive example for our esteemed industry partners and colleagues."

Since the company's founding, zanox has been dedicated to promoting ethical practices and has taken measures to ensure compliance to its code of behavior, including continuously developing and implementing abuse prevention systems. In addition, zanox created a third-party legal framework and established an internal zanox NetworkWatch team to consistently monitor all activity within their extensive global network 24 hours a day.

About zanox

zanox is the market leader for performance-based multichannel commerce and provides a global platform for efficiently marketing products and services on the Internet. zanox's online marketing services include affiliate marketing and search engine management as well as email marketing and customer loyalty programs.

zanox was founded in 2000 by CEOs Thomas Hessler, Heiko Rauch and Jens Hewald and employs more than 350 people. Headquartered in Berlin, zanox operates offices in the United States, UK, Netherlands, Italy, Spain, France, Poland, Scandinavia and China. More than 2,000 prestigious international companies across the business sectors - TIMES, Travel, Retail & Shopping, as well as Financial Services - utilize the zanox network.

Since 2007, zanox has been part of the Axel Springer and PubliGroupe. Axel Springer is Germany's biggest newspaper publishing house and third-largest magazine publisher. PubliGroupe AG is an independent, internationally leading marketing, sales and service group for media and advertisers, supporting these in implementing their communication and media strategies with marketing and technology services.

Here's a list of some recurring sentiments regarding web 2.0 that I think we can all apply to our businesses:

1. Trust People
2. Listen
3. Inverse relationship between control and trust

Also..

1. Make mistakes well
2. Life is a beta
3. Be honest
4. Be transparent
5. Collaboration

finally...

Don't be Evil