Monday, September 24, 2007
Thursday, September 13, 2007
iMediaConnect Brand Summit
The crowd pleasing highlight of the event had to be the one minute speed dating. Imagine a room full of the largest brands you can imagine, all allowing you 60 seconds to hit them with your elevator pitch, and see if you can't help their business in some way. Awesome, just awesome.
I have to admit that at first I was a bit sceptical, but after getting past that initial fear, the session was fantastic. It was a breakneck speed, and you had to have your act together. In the end it was the ultimate ice breaker. After trying to tell someone about Azoogle, and then ask them what they do for say...Etrade, the minute was up, but now you can approach a familiar face at events later in the day.
I was impressed by the pure energy of the attendants as well. Everyone was there not only to network, and have fun, but also to share learning, and to help make everyone better at online advertising and marketing. The round table discussions were incredibly informative. I mean, think about it...when was the last time you got to sit at a table with Sr. Level Executives at Doubleclick, Ave A, Sony, AND Revlon to chat about "what's next in the online world"!!
This is one conference that should be a "must attend" for anyone in the online world.
Some of the topics discussed: CPA, CPM, Widgets, Intext Adveterising, Online Video ads, Podcasts.
Posted by
Christopher Dessi
at
1:30 PM
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Labels: aol, azoogleads, Brand Summit, california, casale, coronado, doubleclick, etrade, freewebs, Google, imediaconnect, networks, revlon, sony, vibrant media, widgets
Tuesday, September 04, 2007
Super Conference September!
So this morning I got into the office after a great long weekend to check my calendar. Holy Cow! I'll be out of the office 70% of the month bouncing around to come phenomenal places, and meeting with some of the best minds in the interactive industry. Next week I'll be in Cornado, California at the iMediaConnection Brand Summit. This is going to be phenomenal! They'll be more tahn 160 senior level marketing executives from major brand companies. Here is a brief sample:
The Advisory Board is composed of following industry thought leaders:
Jonathan Adams, VP, Director – Media, Digitas
Sean Cheyney, VP, Marketing & Business Development, AccuQuote
Jarvis Coffin, CEO, BURST! Media
Tom Hespos, President, Underscore Marketing
Clark Kokich, CEO, Avenue A I Razorfish
Scot McLernon, former SVP, Sales, CBS Digital Media
Dave Morgan, Chairman, TACODA
Mark Naples, Managing Partner, WIT Strategy
Correy Honza, Director of Internet Marketing, Quiznos Corporation
Sheryl Biesman, Manager of Online Marketing, Pharmavite
Bryan Stapp, CMO, Quicken Loans
I'll be at this show until Thursday of next week, and heading to Shop.org the week after in Las Vegas! Shop.org is the association for retailers online. I've attended this show in the past, and this is a top notch event that I recommend everyone attend.
I'll be sure to post a detailed review while at each event, and some post event thoughts
Posted by
Christopher Dessi
at
1:55 PM
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Labels: adtech, Affiliate Marketing, Affiliate Summit, affiliates, azoogleads, Blockbuster, Brand Summit, Continuity Programs. Azoogle, secret, Shop.org
Thursday, August 30, 2007
Summers End
As the summer winds down with Labor Day weekend upon us it's a time to reflect on the great summer AzoogleAds had.
Our whole team did a phenomenal job, and the month of August will be a record for my own personal book of business (OVER $3million!).
We need to acknowledge all of the great work our Affiliate Managers, and Sales Managers did, slap the backs of the compliancy team, give a big round of applause for the executive team, and then get back to work all over again in September! LOL
There are a few constants in the interactive space; one of them is that there is never any down time....ever. While this is something that I love about it, this is also something that could potentially wear on you a bit. So what the heck are you supposed to do?
For me, I've started to get really involved in structured extracurricular activities. So instead of just going home and watching TV, I've scheduled guitar lessons, a helicopter ride around Manhattan Island, Golf lessons, and trips to visit friends and family.
My golf lessons seem to help my stress level the most. I rush to get out of the office by a decent hour, run to Chelsea Piers in the oppressive NY heat, and spend a blissful hour hitting a little white ball with an iron club into the Hudson (or in the Hudson's general direction)...if I'm lucky...but man...do I love it. Tomorrow I'll be out on the links as well as Saturday, playing golf and recharging my battery. I'll spend time at a BBQ with family and friends on Saturday, and look forward to fresh start on Tuesday!
The summer is over, and I'm ready to take on the fall!
Posted by
Christopher Dessi
at
5:01 PM
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Labels: affiliates, azoogleads, fall, funny, summer, vacation


