Showing posts with label imediaconnect. Show all posts
Showing posts with label imediaconnect. Show all posts

Friday, November 09, 2007

Ad:Tech Recap

Another Ad:Tech in New York has come and gone (at the speed of light, as usual). It's Friday morning, and I'm still feeling the effects of a crazy few days, but I have to admit it...I LOVE this show. There's really nothing better than getting out there and selling. I eat it up. I love meeting new people at Ad:Tech, seeing familiar faces, and course I get a kick out of the sheer volume of people in attendance. This year was unprecedented. The numbers vary, but suffice to say...there were a LOT of people packing into that New York Hilton. I joked with a few colleagues that the families that were in town on vacation must have been horrified to see all of the meetings being conducted in the lounge, lobby, restaurants, and surrounding establishments. It got to be so crowded that I even took meetings standing in the lobby. Two of those meeting were with large partners (it's a good thing that I can also call them friends), and we all had a good laugh at it. "welcome to my office, please stand here" :-)

AzoogleAds generated sufficient buzz at the booth as we continue to grow and gain market share. We poised to have another break out year in 2008!

Some of the best fun happened after the show when an colleague and I shot our video for our iMedia Spot (keep an eye out for it)! I'm certainly not an actor, but Audrey Breheney one of our Sr. Affiliate Managers is an Actress as well as an industry pro, so she added a sense of professionalism that this cheesy sales guy just couldn't muster! It was a ton of fun, and we can't wait to get it out there!

Looking forward to hearing from everyone about how they felt Ad:tech was for them.

All the best!
Chris Dessi
Director of National Ad Sales

Posted by Christopher Dessi at 10:52 AM 0 comments

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Thursday, September 13, 2007

iMediaConnect Brand Summit


Last night I flew back into New York from lovely San Diego, California. During my flight I was thinking about what an incredible show it was. The iMedia Connect Brand Summit had to be the most professional, organized, and efficient, conference I've ever attended in my ten years of my career.

The crowd pleasing highlight of the event had to be the one minute speed dating. Imagine a room full of the largest brands you can imagine, all allowing you 60 seconds to hit them with your elevator pitch, and see if you can't help their business in some way. Awesome, just awesome.

I have to admit that at first I was a bit sceptical, but after getting past that initial fear, the session was fantastic. It was a breakneck speed, and you had to have your act together. In the end it was the ultimate ice breaker. After trying to tell someone about Azoogle, and then ask them what they do for say...Etrade, the minute was up, but now you can approach a familiar face at events later in the day.

I was impressed by the pure energy of the attendants as well. Everyone was there not only to network, and have fun, but also to share learning, and to help make everyone better at online advertising and marketing. The round table discussions were incredibly informative. I mean, think about it...when was the last time you got to sit at a table with Sr. Level Executives at Doubleclick, Ave A, Sony, AND Revlon to chat about "what's next in the online world"!!

This is one conference that should be a "must attend" for anyone in the online world.

Some of the topics discussed: CPA, CPM, Widgets, Intext Adveterising, Online Video ads, Podcasts.

Posted by Christopher Dessi at 1:30 PM 0 comments

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