Chris Dessi - Vice President zanox, Inc

Another Ad:Tech in New York has come and gone (at the speed of light, as usual). It's Friday morning, and I'm still feeling the effects of a crazy few days, but I have to admit it...I LOVE this show. There's really nothing better than getting out there and selling. I eat it up. I love meeting new people at Ad:Tech, seeing familiar faces, and course I get a kick out of the sheer volume of people in attendance. This year was unprecedented. The numbers vary, but suffice to say...there were a LOT of people packing into that New York Hilton. I joked with a few colleagues that the families that were in town on vacation must have been horrified to see all of the meetings being conducted in the lounge, lobby, restaurants, and surrounding establishments. It got to be so crowded that I even took meetings standing in the lobby. Two of those meeting were with large partners (it's a good thing that I can also call them friends), and we all had a good laugh at it. "welcome to my office, please stand here" :-)

AzoogleAds generated sufficient buzz at the booth as we continue to grow and gain market share. We poised to have another break out year in 2008!

Some of the best fun happened after the show when an colleague and I shot our video for our iMedia Spot (keep an eye out for it)! I'm certainly not an actor, but Audrey Breheney one of our Sr. Affiliate Managers is an Actress as well as an industry pro, so she added a sense of professionalism that this cheesy sales guy just couldn't muster! It was a ton of fun, and we can't wait to get it out there!

Looking forward to hearing from everyone about how they felt Ad:tech was for them.

All the best!
Chris Dessi
Director of National Ad Sales

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It's that time of year again, when EVERYONE in the interactive space converges on NYC and hits Ad:Tech. This show has grown so rapidly in the past 3 years, that I think I'm not alone when I say that it's outgrown the current venue (Hilton Hotel). I'm hoping the organizers come around, and take a look at the Javits Center for next years. Let's face it folks, the Internet is here to stay, and things keep on growing....and growing!

I'll admit that although the venue is becoming less conducive to conduct business since we're such a rapidly growing industry, it's still the most productive show of the year for me. Everyone is there, and everyone wants to do business. You get some characters, but that's fine with me, I mean this is the online space right?

I noticed a few things this year, that I'm really looking forward to checking out (other than the parties)...although I think Crobar is still recovering from the tour de force of Internet folks that converges on the venue last year.

Last year I really didn't have any time to slip away to see any of the conference panel discussions etc. I'm really looking forward to hearing anything and everything I can about Performance Marketing and Consumer Behavior.

I'm particularly interested in hearing Global Perspectives on the Digital Revolution. I think that everyone in attending should view this panel. As the world gets smaller and smaller, we all need to be attentive to the true global village that the Internet presents us.

Of course what I'm truly interested in hearing is: Digital Advertising Networks: Making Sense of an Evolving and Expanding Landscape. This is right in my wheelhouse, and I think this is what everyone will be buzzing about this Ad:Tech. In the past year, we've seen unprecedented consolidation. Mergers and Acquisitions are at an all time high, and eyeballs are on us. Now is the time to execute, and take performance based networks to the next level.

Looking forward to seeing you all at Ad:Tech this year. Look for me at booth #333.

Take Care!

NEW YORK – Azoogle.com, Inc. (www.AzoogleAds.com), the New York-based online marketing solutions provider, officially announced that Blockbuster, Inc. named AzoogleAds as its Search Engine Marketing “Agency of Record.” The account is managed under Bazaar Advertising, a division of AzoogleAds.

This announcement comes on the heels of the successful integration between AzoogleAds and recently acquired Bazaar Advertising, a San Francisco-based search engine management and advertising technology company. This move calls further attention to the company’s expanded suite of search marketing services and ability to work with leading, top tier clients.

“Our strategy is to continue to grow our client’s customer acquisitions by coupling science and technology with real direct marketing savvy, not through incentive offers or gimmicks. The results we are seeing so far from the Blockbuster partnership shows that we are doing just that,” says Randy Nicolau, CEO of AzoogleAds.

About AzoogleAds:

AzoogleAds (www.AzoogleAds.com), founded in 2000, is an end-to-end online marketing solutions provider for advertisers, publishers and online affiliates. Initially a pioneer in performance-based marketing, AzoogleAds generates the highest volumes of quality traffic through its affiliate network, its proprietary search technologies and optimization, its in-house CPM/CPA/CPC Media Buying and the company’s unparalleled industry expertise. The AzoogleAds team delivers the most comprehensive and cost-effective strategic online marketing campaigns for advertisers and publishers of all sizes and across all industries through innovative technology and unrivaled knowledge in search and performance based marketing and media buying.

AzoogleAds is headquartered in New York, with offices in Toronto and San Francisco. They are members of the IAB, Mobile Marketing Association (MMA), Shop.Org, the DMA and the Congressional Internet Caucus Advisory Committee. The company is privately held and backed by private equity firms TA Associates and Stripes Group.