Wednesday, April 09, 2008

AzoogleAds Re-Brands as Epic Advertising

My former employer AzoogleAds Re-Brands. This is a great step for AzoogleAds. I wish them the best of luck.

AzoogleAds Re-Brands as Epic Advertising
New Corporate Brand Identity Encompasses Broad Range of Performance Marketing Services

NEW YORK--(BUSINESS WIRE), Inc., the New York online performance-based advertising network, announced today that the company will change its corporate name to Epic Advertising, creating a single brand for its now fully integrated performance marketing businesses and services. The company will retain the AzoogleAds name as a unit of Epic Advertising, maintaining continuity as an industry-leading, performance-based ad network.

The re-branding will unify the company’s services under one name, strategy and vision for its performance marketing business, both in North America and globally. It also signals the completion of the integration of Bazaar Advertising, the search marketing firm acquired by the company and announced in October 2007.

Epic Advertising encompasses two main units focused on online consumer traffic acquisition: AzoogleAds and Bazaar Advertising. AzoogleAds continues to provide broad-based traffic acquisition services leveraging the company’s leading performance-based ad network business. Bazaar Advertising continues to provide search engine management and marketing services, specializing in keyword discovery, purchase and optimization of online search campaigns. Epic Advertising will market both units as an integrated suite of services to its advertisers, with a focus on direct response customer acquisition and performance marketing.

The Epic Advertising brand will also include the Epic Ad Center (EAC), a do-it-yourself tool-kit for small- to medium-sized businesses that automatically creates display, search and coupon ads on a performance basis. Advertisers are able to target their campaigns geographically, demographically and behaviorally using the ads.

Recently, the company announced its international expansion throughout Europe, Latin America and Asia-Pacific, and it expects the name change to facilitate that drive. The company plans to continue this expansion throughout 2008.

“This symbolizes an exciting evolution for our company,” says Don Mathis, President of Epic Advertising. “Until now we were known primarily for our performance-based ad services in North America via our AzoogleAds brand. Our new corporate name will help to showcase all of our services as a seamless offering to advertisers, highlighting our multi-channel approach to performance marketing. As our company moves forward as a global enterprise, we’re working to take performance marketing to the next level.”

About Epic Advertising:

Epic Advertising (, founded in 2000 as AzoogleAds, is an elite, global performance marketing company, providing advertisers with superior customer acquisition marketing services. Leveraging its industry-leading performance-based ad network under its AzoogleAds subsidiary, and its search engine marketing capabilities under its Bazaar Advertising subsidiary, Epic provides advertisers with direct response marketing services with a world-wide reach that are second to none.

Epic Advertising utilizes proprietary and patent-pending optimization and targeting technology, and leverages a network of tens of thousands of publishers, to generate extremely high volumes of top quality consumer traffic for its advertising partners. A pioneer in both the online performance marketing industry and in Internet advertising integrity assurance, Epic Advertising brings an intense focus on achieving the highest ROI yield, and scales its solutions by leveraging vast quantities of data, its proprietary targeting and search technologies, and its unparalleled industry expertise.

Epic Advertising is headquartered in New York, with offices in Toronto and San Francisco. The company is privately held and backed by private equity firms TA Associates and Stripes Group.


TheMobiBlog said...

Azoogle have genetic survival code thats unbelievable.

The original leadership of AzoogleAds were in the email business before can-spam.

In this time there was aol, msn, yahoo & email. Only large advertisers were dabbling with ppc.

CPM email was king for direct response products of that time.

I recall that turbulent time like it was yesterday.

Though Alex Z survived by creating Azoogle as a performance based network, he and a few others saw the oppertunity to turn what was left of data bases of others and used the data to actually perform for advertiser born was the CPA.

Half of the email publishers though were actually forced out of business fast by over eager ISP's and email filters on steroids crushing delivery rates to as low as 30% making CPM worthless.

ISP's were motivated by stiff fines by the u.s.government on a mission to rid the internet & the world of spam.

It was radical evolution forced by necessity. So the model was developed and so too was the industry we know as Affiliate Marketing..

Nice post! I got a flash from the past

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